The one I received is the same chocolate brown overall color, same black border stripe and same white zigzag but the brown zigzag is not the same light brown "mocha" color as the photo. This is acceptable and I have read that other customers have received slight color variations in the kufiyas they receive and this might be just the way it is. Mine is also lacking the Hirbawi tag but came with a slip of paper telling me it is made by Hirbawi. This kufiya is much larger and made with softer cotton than I imagined. My first kufiya and what versatile piece of kit it is. Good quality.